What Is Bum Marketing

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”Bum Marketing” or the “Bum Marketing Method” is actually a variation of article marketing. Bum Marketing is useful for people who is selling their own product, an affiliate product or wants to get targeted visitors to a website, whether it is an optin squeeze page, an AdSense site, or a site full of affiliate links. Here’s how it works: You write keyword optimized articles about under-exposed niches, submit them to popular article directories and websites, let the search engines index them, earn affiliate commissions, get opt-in signups or make money from selling your own products.

Why is it called Bum Marketing?
Well it's supposed to be so easy that even a 'bum' off the street can do it, and more importantly make money with it, starting from scratch with no money.

Bum Marketing can essentially be broken down into six components:

- Find a mostly untapped niche market

- Research a low competition keyword or keyword phrase to target for that marked.

- Find a product that is complementary to targeted the niche and keywords
that you’ve decided to use.

- Write an article or series of articles based on the low competition keyword
or keyword phrase.

- Submit your article to popular article websites and let it get picked up by
the major search engines.

- Earn money!

If you are struggling to make money online. Bum Marketing may be your solution. It has been the contributing factor to helping thousands of people to make their first online sale. And the best part is it doesn’t cost much… in fact it doesn’t need to cost anything at all. That’s the whole point!

One of the main goals of Bum Marketing is to get your articles onto the first page of Google as well as Yahoo, MSN, AOL and others. The easiest way to accomplish this is by writing keyword rich articles for niches and keywords that aren’t overpopulated. A placement on Google’s first page will assure that your article will be one of the first seen whenever someone searches for the keyword or niche your article is targeting.

Some of the Main Benefits of Bum Marketing Include
- Easy to make affiliate sales
- You can use it to drive traffic to AdSense pages
- Ability to drive traffic to opt-in pages to build list
- Can drive traffic to product sales pages
- Allow you to make money online with no website
- Make money on short notice
- Costs little or no money

You Don’t Need a Website
Another reason “Bum Marketing” is so aptly named “Bum Marketing” is that as an affiliate marketer, you don’t need a website to make it work. Since the premise behind it is that you write articles with affiliate links either embedded in the article, or in your signature, you’re sending them directly to the sales page for the product you’re promoting.

Without a website, you will significantly cut the cost of doing business because you won’t be paying for site maintenance. Other cost reductions such as, maintaining and providing product and by using effective, lower cost, advertising you will be keeping more profits from you efforts.

But, some articles sites like ezinearticles.com don’t allow you to use or promote affiliate links, so where do you send the visitors if you don’t have a website. That’s easy you send them to a blog. Why a blog? It’s easy to set up, there are no hosting fees when using a service like Wordpress or Blogger, there are no design costs and it takes less than 30 minutes. Plus, you can post all your articles using all the affiliate URL’s you want.

You can update your blog as often as you like with new posts, or even add static pages in a snap, and search engines’ spiders are attracted to the blogs because new bits of information are added to it every day or two. Since, search engines love blogs it’s a super simple and easy to get some extra traffic and earn extra commissions.

Some people opt to create a blog for each set of niche related articles and products that they promote, from which you can provide reviews and other information.

The only cost to you is the time spent adding your articles and affiliate links.