The Beginner's Guide to Pay Per Click Affiliate Marketing

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What is pay per click affiliate marketing? It is the use of pay per click ads to sell products and/or services. When website owners and affiliate marketers use pay per click marketing, they write keyword based ads.

Once the ads are written, placement is decided by bid amount. There is no charge for ad placement until someone clicks on the ad. The key to success in pay per click is creating an eyecatching ad containing specific, focused keywords and monitoring ad cost.

When someone surfs the net and clicks on the ad, the cost is equal to the bid amount that has been set. For instance, if the bid is .$05 on the keyword hypnotherapist, a nickel will be deducted from the pay per click account every time someone clicks on the ad featuring the word hypnotherapist.

Keywords
Success in any type of affiliate marketing advertising revolves around keywords. Keywords are especially important in pay per click. The cost of the ad is determined by the bid. Keywords are the words that people type into the search bar when they’re looking for something online.

Example: People looking for a Norah Jones CD will either type “Norah Jones CD” or the title of the CD into the search bar.

The key to selling a Norah Jones CD would be in using the keywords “Norah Jones CD” and not the generic terms “music” or “CD.” Keywords must be as specific and focused as possible.

In order to compile a good keyword list, you’ll need to make use of a keyword research tool.

Here are a few of the three popular ones:

- Good Keywords a free downloadable software
- Google Adwords Keyword Tool free online tool
- SEOBook Keyword Tool free online tool
- Wordtracker subscription but offers a free trial.
- 123Promotion free online tool featuring Overture & Wordtracker

When you type one of the words from your list into the search box on a keyword tool, the tool will tell you how many people searched that word or phrase recently. You’ll also see all the ways they searched for it.

Example: Go to the SEOBook Keyword Tool and type in the word music.
The results show that millions of searches have been done for the word music. Music is much too broad a keyword. It must be narrowed down. How do you know how many searches make a good place to start?

Some successful affiliate marketers say that 15,000 searches are enough. Many affiliate marketing professionals recommend using keywords that have somewhere between 30,000 and 50,000 searches per month. If you look on down the returned music search list, you’ll see the number of searches for each phrase. You can choose one search term that has 30,000 to 50,000 searches or you can combine several keywords and add the total searches for each until the total adds up to 30,000 to 50,000 searches.

Now, let’s try typing the word music into the Google Adword Tool. We can choose to run an exact match, a broad match or a phrase match. Google will give us an idea of how often a phrase is being searched and how much competition there is for that keyword. Type your product keywords into one of the keyword search tools. If you are an experienced spreadsheet user, copy and paste the results into a spreadsheet. Use more than one of the keyword tools. Keep adding to your list of potential keywords. Note the keyword or phrase (you can search phrases as well as individual words) that gets the most results for each product.